Jennifer Van Grove, Social Media Strategist and San Diego Blogger » Building Community Around Your Personal Brand is the Key to Staying Relevant

I’ve been thinking alot about personal branding, and I felt I needed a little bit more than 12 seconds to communicate my thoughts this time around.

As a web worker in 2008, now more than ever, my personal brand has become essential to proving my relevancy, generating business, developing solid connections, and creating a digital footprint that highlights my passions. The passion to become an active member of the San Diego web and technology community has lead to a myriad of opportunities for me to carve out a niche market for myself. One of the most valuable lessons I’ve learned over the past few years is that your personal brand is only as strong as the community who supports your mission - reciprocity and genuine interest in doing something for the sake of the community are the primary pieces in the personal brand puzzle.

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