Comments on: You Only Want Me For My Friends

By: Roger

Roger — Thu, 23 Oct 2008 18:32:51 +0000

Hi Jennifer,

Great post. I'd just like to let you know that I excerpted a piece from this post for TwitterThoughts' “Quote of the Day.” You can check it out on the Quote of the Day for Oct 23.

By: Roger

Roger — Thu, 23 Oct 2008 12:32:51 +0000

Hi Jennifer,

Great post. I'd just like to let you know that I excerpted a piece from this post for TwitterThoughts' “Quote of the Day.” You can check it out on the Quote of the Day for Oct 23.

By: Brian Critchfield

Brian Critchfield — Mon, 15 Sep 2008 16:26:44 +0000

Great post, Jennifer. I have been on both sides of the fence before. I have been pitched and I have pitched others to engage with a product. I had never seen either of those videos and they were both frighteningly hilarious, simply because they are not far from the truth.

While it is true that marketing is fundamentally changing, many marketers are holding on to the tired old belief that they can control the message. They are trying to control when they put out a fake YouTube video, when they pitch bloggers with press releases, and when they think viral marketing is putting a 30 second spot online.

The paradigm shift that will need to occur will be a shift from control to engagement. "Astro-turfing" and publicity stunts will always be found out and will always backfire. However, honest dialog and transparency will always prevail. Until marketers figure that out, we may very well see instances like the one above.

By: richandcreamy

richandcreamy — Sun, 14 Sep 2008 21:45:26 +0000

I've been sponsored a few times because I was seen as an influencer among people who would be interested in the product I had. Lately I haven't been approached by anyone and I wish there was a way to connect to someone who'd be interested in my friends. A social network of marketers and influencers perhaps? I'm also waiting for the age of micro-endorsements. Back when I was a loyal side kick user I'm pretty sure I sold over 30 of those suckers because I would naturally demo the phone capabilities to show off. This was way back from the black and white model before it was every rappers favorite phone.

On the other hand I'd have to agree that I'd hate to get caught in a shady deal as much as the next person.

By: Richard Walker

Richard Walker — Sat, 13 Sep 2008 01:42:00 +0000

reminds me of “OMG I lost my dog! have you seen him? Here, look at this photo I have on this cool phone I just got last week”.. There is a classic Frontline … http://www.pbs.org/wgbh/pages/frontline/shows/cool/.