Comments on: Can’t I Hire You to Do That? http://www.jennifervangrove.com/2008/10/20/cant-i-hire-you-to-do-that/ I tell stories. Sat, 28 Jan 2012 15:52:00 +0000 hourly 1 http://wordpress.org/?v=3.0.5 By: violet http://www.jennifervangrove.com/2008/10/20/cant-i-hire-you-to-do-that/comment-page-1/#comment-848 violet Thu, 30 Oct 2008 06:07:04 +0000 http://www.jennifervangrove.com/?p=316#comment-848 Great post Jenn. I get this from people all the time and they just don't get it. As a new media consultant (or even interactive agencies), I think its perfectly ok to hold their hand while they learn and ultimately jump into a community. Maybe direct their tweets and help them with their blog- be a muse, so to speak but ultimately its up to the brand and company to be control of their online presence and their social web reputation. Great post Jenn. I get this from people all the time and they just don't get it. As a new media consultant (or even interactive agencies), I think its perfectly ok to hold their hand while they learn and ultimately jump into a community. Maybe direct their tweets and help them with their blog- be a muse, so to speak but ultimately its up to the brand and company to be control of their online presence and their social web reputation.

]]> By: violet http://www.jennifervangrove.com/2008/10/20/cant-i-hire-you-to-do-that/comment-page-1/#comment-541 violet Thu, 30 Oct 2008 00:07:04 +0000 http://www.jennifervangrove.com/?p=316#comment-541 Great post Jenn. I get this from people all the time and they just don't get it. As a new media consultant (or even interactive agencies), I think its perfectly ok to hold their hand while they learn and ultimately jump into a community. Maybe direct their tweets and help them with their blog- be a muse, so to speak but ultimately its up to the brand and company to be control of their online presence and their social web reputation. Great post Jenn. I get this from people all the time and they just don't get it. As a new media consultant (or even interactive agencies), I think its perfectly ok to hold their hand while they learn and ultimately jump into a community. Maybe direct their tweets and help them with their blog- be a muse, so to speak but ultimately its up to the brand and company to be control of their online presence and their social web reputation.

]]> By: teresawu http://www.jennifervangrove.com/2008/10/20/cant-i-hire-you-to-do-that/comment-page-1/#comment-523 teresawu Tue, 21 Oct 2008 09:34:17 +0000 http://www.jennifervangrove.com/?p=316#comment-523 I'm a student at UCSD, and I read a LOT of blogs about new media. Just wanted to say that yours is definitely among my favorites. Always informative and relevant. :) I'm a student at UCSD, and I read a LOT of blogs about new media. Just wanted to say that yours is definitely among my favorites. Always informative and relevant. :)

]]> By: Tim Jahn | Media creator and integrator http://www.jennifervangrove.com/2008/10/20/cant-i-hire-you-to-do-that/comment-page-1/#comment-520 Tim Jahn | Media creator and integrator Mon, 20 Oct 2008 18:53:33 +0000 http://www.jennifervangrove.com/?p=316#comment-520 <strong>Are you having a conversation with your customers or lecturing them?...</strong> Standing at the customer service desk at Barnes & Noble yesterday, I noticed the marquee sign for the movie theater next door flashing something about Twitter. Something along the lines of "Do you Twitter?!?! Visit @kerasotes for coupons and d... Are you having a conversation with your customers or lecturing them?…

Standing at the customer service desk at Barnes & Noble yesterday, I noticed the marquee sign for the movie theater next door flashing something about Twitter. Something along the lines of "Do you Twitter?!?! Visit @kerasotes for coupons and d…

]]> By: mikediliberto http://www.jennifervangrove.com/2008/10/20/cant-i-hire-you-to-do-that/comment-page-1/#comment-522 mikediliberto Mon, 20 Oct 2008 18:24:35 +0000 http://www.jennifervangrove.com/?p=316#comment-522 Great points about how at the core it is a personal thing, not (as so many companies treat it) just another version of the PR Newswire. Gary makes some great points in the video, most importantly that you can own the space if your make it real. <br><br>What I have found in trying to define social media strategy is that you have visualize twitter and other social media outlets as merely tools which help you unleash the collective power of both your organization and your customer base. It's useless to tell a company to "use twitter" if, at the core, they are not open to sharing and learning from their people. Great points about how at the core it is a personal thing, not (as so many companies treat it) just another version of the PR Newswire. Gary makes some great points in the video, most importantly that you can own the space if your make it real.

What I have found in trying to define social media strategy is that you have visualize twitter and other social media outlets as merely tools which help you unleash the collective power of both your organization and your customer base. It's useless to tell a company to “use twitter” if, at the core, they are not open to sharing and learning from their people.

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