Social Media Strategy - JenniferVanGrove.com

The best part of my daily life is using all the awesome web tools I love to blog about. Long story short (the story will be explained at a later date) I’m working with a bunch of talented people to create a pilot for a web series called Jenn2.0. The series is about a social media savvy gal kinda like me. Here’s a brief synopsis:

From the creators of the hit internet series Viral comes a new series
that follows Jenn, a web savvy twenty-something living in Southern
California.  Jenn has poured herself into her network of friends that
she maintains across the ether-world of Web2.0 social media
applications. She is reinventing herself into a media brand and
producing an online show, Jenn2.0. We watch through computer screen,
webcam, and candid follows as Jenn struggles to find balance between
her online personas and her ever-present reality.

JENN
A web savvy twenty-something living in Southern California. She is a
unique combination of social butterfly and computer nerd who has
recently found a way to put that knowledge to use as a Social Media
consultant. Jenn is single, but has just ended a serious relationship.
She feels like her Karma, as it relates to men, must be bad. She has
had trouble defining the right partner because she can’t yet define
herself.

DAVE
Early 20s.  Filming Jenn as part of a college project, Dave is
enamored by her but cannot get the words out. He is characteristically
shy but disguises it with quick witted jokes and self deprecating
humor.  He pokes fun at Jenn when he can in an attempt to keep her on
his level and within reach.  Dave is a close family friend to Jenn,
and knows everything about her via her digital trail.

IAN
Late 20s to early 30s.  Jenn’s boyfriend, a well-established business
man who is very work-oriented.

LARRISSA
A twenty-something energetic socialite who loves to interact and be
the center of attention.  She is Jenn’s “rival” in some respects,
although they still consider each other friends.

I’ll blog more about the process, because it’s actually very odd for me to be involved in something that is so close to my every day reality. What I think is even more strange, however, is that I’m practically living the script today as the production crew – NAS Productions, Rob Lewis, and Darren Elwood – casts for the series. Here’s what I’m doing to keep track of my notes on the various actors.

More to come later, but I’d love any and all thoughts on the project or my process…especially if you have recommendations for even better tools to manage all this good stuff.


Jenn2.0 Casting Confessional from Jennifer Van Grove on Vimeo.


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  • dustinlw1987
    Please subtitle the videos! :)

    I'd love to watch 'em. I'm deaf.
  • I absolutely love using video as a social media tool and am doing a lot more of it. I think that it's great that you're doing a video series with a social media theme because I would reflect with it so well.

    I actually started a video documentary for my startup company called Living the Startup Life. The other day I went to a Tech Coast Angel event and a person recognized me from the show! I was excited - my very first fan.

    I'm also creating a Vlog for my company called Future Delivery TV. I think now that absolutely everyone has a blog and that everyone is pretty much writing the same things over and over again, it takes a good Vlog to make you stand out. Just look at Gary Vaynerchuk!

    Look forward to seeing the series.


    - Jun Loayza
  • golewis
    I agree Jenn, those creative types can be total flakes... especially with regards to showing up on time.

    P.S. sorry I was late. He he =o
  • Carly
    Be sure to tell tubefilter.tv about your upcoming web series.
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