You know that MySpace account you created 4 years ago that is littered with bad HTML and outdated information, well you just might want to take it out and dust it off a bit. TechCrunch is reporting that Auditude, an ad platform implemented by MySpace, will…

…automatically identify any uploaded video clips from a number of shows produced by MTV Networks (including my personal favorite “The Daily Show”), and will display an overlay when the clip is played that shows which episode the clip originally came from, its original air-date, and links to online stores where users can buy the entire episode.

and…

Auditude can fingerprint a portion of a video that is only a few seconds long and identify which show it was originally taken from. Once the clip is identified Auditude will overlay an ad within the video, allowing publishers to monetize their content even when it was uploaded by someone without permission and without any legible tagging information.

Why it Matters

MySpace, via Auditude, is acting as the legal mediator between all of us who uploaded licensed content and the usually stodgy network types, like MTV (and most likely other networks that follow suit). Essentially it’s a win for everyone involved. The user gets to upload their content without fear of having it removed, the network gets an ad placemant, MySpace gets a cut, and suddenly a format for monetization of online video becomes tangible.

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