It’s a genius idea. In a nutshell…

The perks of having Jason wear your shirt include:

• The price – it’s a pretty cheap price to pay for the exposure he’s offering online and off
• Daily video on YouTube and Ustream
• Daily photos on the blog and Flickr
• Daily posts on the blog and Twitter
• Company logo on the calendar

When I discovered the site (iwearyourshirt started following me on Twitter), I was so impressed by the ingenuity of the idea that I asked Jason Sadler, the man behind the shirt, to chat with me via Skype so I could get the real scoop.

Here’s what I found out…

Jason’s been working in the web space for 10 years, and he has hands-on experience with social media and various online marketing initiatives. The iwearyourshirt idea came to him at the end of the October, he got the website up a week later, and started promoting his idea via Facebook, Twitter, and email. Just a few short weeks later, Jason’s garnered a ton of interest with all of January and February already sold out, and widely celebrated days like New Year’s Eve and Valentine’s Day selling out as well.

I asked Jason how he planned to provide the same quantity and quality of exposure for each t-shirt purchaser given that some days are more inherent to exposure than others. Jason says that he doesn’t expect any forseable obstacles to making sure each t-shirt is promoted both online and off; he’s fully prepared to livestream everything from his everyday activities to family gatherings and opening presents on Christmas day.

Jason isn’t alone in his ground breaking marketing initiative, there’s also Girl in Your Shirt who was covered by TechCrunch and certainly has the cute girl factor working in her favor. But Jason seems pretty confidant that he’s got a large enough network to compete, and he asserts that he’s no copycat—iwearyourshirt was launched before Girl in Your Shirt. Something tells me that both entreprenuers will do just fine. Given our economy, there’s a huge opportunity for startups and small businesses to reach a broad audience at a super cheap price.

I’d really love to hear your thoughts on this. Are you considering using Jason’s upper half to promote your business? What day would you buy and why? Personally, I’m contemplating purchasing my birthday and forcing Jason to wear one of my tiny sleeveless @jbruin tees, but that would just be cruel.

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