Social Media Strategy - JenniferVanGrove.com

It’s a genius idea. In a nutshell…

The perks of having Jason wear your shirt include:

When I discovered the site (iwearyourshirt started following me on Twitter), I was so impressed by the ingenuity of the idea that I asked Jason Sadler, the man behind the shirt, to chat with me via Skype so I could get the real scoop.

Here’s what I found out…

Jason’s been working in the web space for 10 years, and he has hands-on experience with social media and various online marketing initiatives. The iwearyourshirt idea came to him at the end of the October, he got the website up a week later, and started promoting his idea via Facebook, Twitter, and email. Just a few short weeks later, Jason’s garnered a ton of interest with all of January and February already sold out, and widely celebrated days like New Year’s Eve and Valentine’s Day selling out as well.

I asked Jason how he planned to provide the same quantity and quality of exposure for each t-shirt purchaser given that some days are more inherent to exposure than others. Jason says that he doesn’t expect any forseable obstacles to making sure each t-shirt is promoted both online and off; he’s fully prepared to livestream everything from his everyday activities to family gatherings and opening presents on Christmas day.

Jason isn’t alone in his ground breaking marketing initiative, there’s also Girl in Your Shirt who was covered by TechCrunch and certainly has the cute girl factor working in her favor. But Jason seems pretty confidant that he’s got a large enough network to compete, and he asserts that he’s no copycat—iwearyourshirt was launched before Girl in Your Shirt. Something tells me that both entreprenuers will do just fine. Given our economy, there’s a huge opportunity for startups and small businesses to reach a broad audience at a super cheap price.

I’d really love to hear your thoughts on this. Are you considering using Jason’s upper half to promote your business? What day would you buy and why? Personally, I’m contemplating purchasing my birthday and forcing Jason to wear one of my tiny sleeveless @jbruin tees, but that would just be cruel.


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  • http://chattarati.com John Hawbaker

    Hmm… This is interesting. Since January's sold out, I can't claim my birthday, but I'll think of something.

  • Heather

    I may actually use this for a restaurant and sports bar i am working for. They have only been open for six months and this would be a great way to promote there 1 year anniversary

  • http://interactivemarketingcafe.com/2008/11/22/i-bought-social-media-for-christmas/ I Bought Social Media For Christmas « Interactive Marketing Cafe

    [...] I came across the campaign on the blogosphere (interview here) I loved the idea and immediately began wondering how I could buy in personally or use it for a [...]

  • http://blog.iampaddy.com Paddy

    I bought the 11th of February! As soon as I heard about this project I had to get in on it. It's ingenious! to be honest I bought the first available day, being a poor student and all, but now I'm excited about the 11th!

    I also had the pleasure of chatting with Jason about the project: http://blog.iampaddy.com/2008/11/19/interview-i...

  • http://www.nashd.com kevie

    so if my math is right this project when its all done and everyday is taken will make 66,795
    thats pretty dope.

  • http://pinayspeak.com/pinaytest/ busby_seo_test

    Very interesting article. This is very useful. Keep up posting meaningful articles that will help many readers and bloggers. God bless and keep shining…..

  • Alisha D Herron

    nice article! nice site. you're in my rss feed now ;-)
    keep it up

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